Wednesday, April 19, 2017 at 2pm ET

Understanding the Business Borrower

Win more bank business by better understanding the business borrower

If banks can better understand the business borrower, they can better position their bank to win more business. Webinar participants will take away a more granular understanding of business borrowers, to the point of being able to identify three or four areas for their own bank they can focus on for improvement. During the webinar Steven Martin of Sageworks and David O'Connell of Aite Group will discuss trends in demand for business loans, cross sale opportunities with business customers, as well as the credit-seeking process for SMBs, the importance of human connection in the lending process and promoters and inhibitors to expanding the business lending process.

Join this webinar to learn:

  • Market sizing for business loans
  • What it's like to be on the borrowing side of the loan application process
  • How to take on a Trusted Advisor role with customers
  • Key technologies that make the process easier for the borrower
  • The main pain points for borrowers

Register today for the webinar here


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