Reaching the right insurance prospects, at the right time should be easier than ever before. However, this is not necessarily the reality. Despite increased data resources and analytic capabilities, insurance marketers continue to struggle to sort the wheat from the chaff when it comes to lead quality. This was just one of the findings in a recent Aite Group industry report titled ‘Lead Generation in Insurance: In Search of the Golden Leads,’ authored by Senior Analyst Samantha Chow. During this webinar Chow will uncover the findings of her report with LexisNexis and discuss some of the innovative solutions available today for insurance carriers.
Samantha Chow is a senior analyst with Aite Group, specializing in the life and annuities industry. She brings over 15 years of experience in primary and secondary market research, product development, pricing strategies, competitive intelligence, project management, process improvement, and change management in the financial services industry.