Samantha Chow

Samantha Chow

Senior Analyst

Areas of Expertise: Authentication, Claims, Data and Analytics, Digital Transformation, Employer Benefits, Financial Wellness, Insurance Fraud, Insurtech, Internet of Things, Life Insurance and Annuities, Machine Learning and AI, Policy Administration Systems, Product Distribution/Wholesaling, Risk Management, Underwriting

Samantha Chow is a senior analyst with Aite Group, specializing in the life and annuities industry. She brings over 15 years of experience in primary and secondary market research, product development, pricing strategies, competitive intelligence, project management, process improvement, and change management in the financial services industry.

Prior to joining Aite Group, Ms. Chow was corporate vice president of business productivity and innovation at New York Life Insurance Company. In this role, she was responsible for building and growing an enterprise-wide capability for facilitating transformational and cultural insurance change. This position included training and coaching at all levels, executing focused initiatives with stakeholders, and implementing full-scale projects for business and IT initiatives (using SAFe/Agile methods). Prior to this role, Ms. Chow led the research department at New York Life Insurance Company, where she was charged with providing research and recommendations for business strategies, new products, pricing analysis/strategies, and competitive intelligence through both primary and secondary methods. She also worked at American Family Life Assurance Company in multiple research capacities, including agent satisfaction and technology needs assessments. Additionally, she has held research positions in the travel and tourism, financial, and publishing industries.

Ms. Chow holds a B.S. in Marketing from Columbus State University and a Masters in International Business from the University of Phoenix. She is certified in change management and the Klapper Institute problem-solving methodology. Additionally, Ms. Chow sits on the Life Insurance Marketing and Research Association’s conference board for its annual Marketing and Research Conference.


Thursday, January 23, 2019 | 11 a.m. ET
  Join Aite Group research director Michael Trilli and his expert team for a live one-hour webinar as they identify the top trends that will shape the insurance landscape in 2020 and beyond. Attend the webinar to: Hear why carriers’ digital transformation underwriting approaches...
Tuesday, July 16, 2019 | 11 a.m. ET
Insurance customer expectations have increased dramatically, and carriers must become truly customer-centric in order to meet those expectations. Building a connected carrier isn’t easy but it is now the bare minimum to ensure survival in this fiercely competitive landscape. Insurance Nexus is...

Analyst Views

March 12, 2020
Unfortunately, right now our world, and I mean the entire world, is being put to the test. People are being quarantined, working diligently to stay healthy and protect their families. Streets are empty in an attempt to contain the serious virus that causes COVID-19, and yet the world still goes on around us. It has to, right? Senior analysts at Aite Group are nearly all remote workers and...
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August 13, 2019
The insurance industry is awash with change, growth, and evolution. The catalysts are an increasingly consumer-driven market and insurance carriers’ need to improve profitability. The insurtech community is evolving in parallel with the industry in its aim to support this new, unchartered journey. You can’t turn your back lest you miss hearing about a new startup solution’s changes or...
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