Lori Spendley serves as global marketing director for Aite Group, where she leads the development and execution of marketing, event, and PR strategies to help drive company growth and advance the Aite Group brand. She is a seasoned business-to-business and digital marketing leader with more than 20 years of experience in tech media, face-to-face executive events, and IT research and advisory services marketing.
Prior to joining Aite Group, Ms. Spendley was a director of event marketing at IDG Enterprise, where she spent over four years leading the strategic marketing for the CIO and CSO magazine event portfolios as well as overseeing a large number of custom events for IDG’s top clients. Prior to that, she was a senior marketing and business development executive at CrossTech Media, where she led marketing and sales for a series of executive events in the financial, healthcare, and life sciences sectors, bringing together leading technology providers and C-level IT decision-makers to do business and build relationships. She also spent 15 years at Gartner, where she held multiple marketing roles, including senior global marketing director for the Vision Events line of business.
Ms. Spendley lives and works in the Boston area and holds a B.S. in communications from Ithaca College.