Boston, February 1, 2018 – A rewards card offering is a key weapon in U.S. banks’ arsenal. The challenges are providing compelling offers that will attract and retain consumers profitably and balancing the competing priorities of the financial institution and its partners. With loss provisions increasing over the last two quarters and default levels beginning to rise, maintaining profitable rewards card portfolios that meet the needs of the consumer, the FI, and the partner will be crucial.
Based on a Q3 2017 Aite Group online survey of 1,669 U.S. credit card rewards users, industry executive interviews, and Aite Group’s existing body of research, this report focuses on consumers’ experience of rewards and loyalty credit card marketing and application processes, the type of rewards/loyalty they earn, and their rewards redemption behavior.
This 31-page Impact Report contains 30 figures and one table. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.
This report mentions Amazon, American Bankers Association, American Express, Apple, Android Pay, BBVA Compass, Bank of America, BP Oil, Bridge2 Solutions, Credit Suisse, Chrysler, Delta Airlines, Discover Card, Federal Reserve Bank of New York, Fidelity (FIS), JPMorgan Chase, Marriott, Mastercard Samsung, TransUnion, U.S. Bank, United Airlines, and Visa.