Boston, August 10, 2017 – The global insurance industry has more opportunities than ever to reach consumers, yet it is challenged to reach consumers when they are prepared to purchase an insurance product. With marketing acquisition costs rising, what changes must insurance organizations make to control these rising costs and to maintain their competitiveness in the market?
This report describes how insurers use lead-gen vendors and the data, and highlights the solutions provided by the lead-gen industry. Aite Group surveyed and interviewed over 80 lead-gen vendors across the U.S. and the U.K., and over 30 carrier and agency lead-gen and marketing executives across the U.S. Ten vendors—ApexChat, Conversica, Finanzen, Jornaya, LeadCloud, Lead Assign, LexisNexis Risk Solutions, Life.io, PredictiveBid, and TransUnion—are profiled in this report.
This 45-page Impact Report contains 25 figures and two tables. Clients of Aite Group’s Health Insurance, Life Insurance, or P&C Insurance services can download this report, the corresponding charts, and the Executive Impact Deck.
This report also mentions All Web Leads (AWL), Ameriquote, American Name Services (ANS), Cole Information, Datalot, Exact Data, Hot Media Inc, MindSpring, Quotacy, and wejo.