Aite Group relies primarily on three methodologies to produce research. Our analysts use one or a combination of these techniques to develop their work:  


Aite Group analysts use qualitative interviews when exploring market situations that require insights from a range of stakeholders across an ecosystem. Conducted iteratively, the interviews probe new areas, adding or excluding questions as the discussion evolves, allowing our analysts to get to the crux of the subject at hand. A series of qualitative interviews generally results in a market overview report that sizes a particular market, describes trends and the competitive landscape, and makes recommendations to stakeholders.


Aite Group analysts use qualitative surveys to confirm or conceive hypotheses that require insights from a specific set of respondents. Analysts use a structured, fixed questionnaire format that is intended to obtain insights and collect data rather than to stimulate free-flowing discussion. A qualitative survey usually results in a series of reports based on the survey data and the analyst's understanding of the marketplace. These resulting reports make recommendations to the targeted population and the vendors serving it.


For quantitative surveys, Aite Group determines the number of participants by balancing budget, time, and desired level of analysis; the number of participants generally ranges from hundreds to thousands and is calibrated to provide the smallest margin of error possible. Bolstered by the programming and data-analysis knowledge of our survey research experts, our domain experts manage the research. A quantitative survey usually results in a series of reports that include statistical data and offer recommendations to financial institutions and technology vendors.
"Thank you for your work on the recent Sales Leakage in Financial Services report. I found the analysis to be very interesting, and the findings clearly suggest there are a lot of opportunities for financial services firms to improve various aspects of the prospect experience."
Director of strategic market analysis for a major brokerage firm


If you have a question specific to your industry, talk with an Aite Group analyst.  Call us today to learn about the benefits of becoming a client.

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