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A New Report from Aite Group |
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Boston, MA, November 19, 2007
– A new report from Aite Group, LLC examines the similarities and differences between people nearing retirement and those that have already retired, and provides insights to help financial
services firms capture and retain each group's investment dollars.
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According to the report, for which Aite group surveyed 505 people in the United States, who were either within five years of retiring or within
five years of having retired, on their investment preferences, financial institution relationships, and channel usage, 10% of customers are looking for a change across financial
institutions. This creates tremendous risk and opportunity for banks and brokerage firms alike, as nearly two-thirds of near-retirees and almost half of post-retirees have net assets
under management of more than US$100,000, making it a lucrative consumer segment for financial institutions. Currently, community banks lead the pack in holding relationships with
both retirees and pre-retirees, while brokerage firms are making progress coaxing pre-retirees away from local institutions. To remain competitive, both banks and brokerage firms
would do well to continue investing in relationship-building activities. The report compares multichannel activities between pre-retirees and retirees in six channels: branch
personnel, call centers, financial advisors, e-mail, Interactive Voice Response (IVR), and Web sites.
"While there are many similarities between people who are nearing retirement and those who are on the other side of it, there are also some subtle differences
between each group," says Adam Honoré, senior analyst with Aite Group
and author of this report. "As firms refine their service models to capture and retain this demographic sweet spot, they will do well to recognize each."
This 43-page Impact Report contains 42 Figures and 6 Tables. Clients of Aite Group's Retail Securities & Investments service can download the report by clicking
on the icon to the right.
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Related Aite Group Research:
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To purchase this report or
for additional information,
please contact:
Aite Group Sales
Tel: +1.617.338.6050
sales@aitegroup.com |
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