Among key findings, the report reveals that despite rapid industry growth, gaining scale in branded prepaid card processing remains a major challenge for processors and issuers. The report also indicates
that the introduction of reload services for branded and private label prepaid cards, the drive to offer private label prepaid card products to small merchants, and the deep integration of branded and private label prepaid cards into various
industries' business processes are today's three major trends reshaping the industry.
"In the coming few years, the concept of prepaid will grow increasingly irrelevant as it becomes ever-more successful," predicts Gwenn Bézard,
research director at Aite Group and author of the report. "Over time, the subtle distinctions between the various card products, such as debit versus prepaid versus credit, and branded versus private label, will erode as products grow in diversity and
complexity and mesh together. By the middle of the next decade, the prepaid card industry will have ceased to exist as a recognizable entity."
This 37-page Impact Report contains 26 Figures and 1 Table. Companies mentioned in this report include: ACE Cash Express, ADP, American Express, Bank First, Bank of America, BlackHawk Network, Chockstone, Citibank, Coinstar, Comdata, CVS Pharmacy, Discover Financial,
eCount, EFD (eFunds), First Data, FSV Payment, Green Dot, Home Depot, Incomm, Keybank, Macy's, Mastercard, McDonald's, Metabank, Metavante, MoneyGram, National City, Netspend, Paymentech, Simon Property, Skylight, SpringBok, Starbucks, Target, TSYS, UniRush, US Bank, Visa, Wal-Mart,
WageWorks, Wells Fargo, and Western Union.
Clients of Aite Group's Retail Banking Service can download the report by clicking on the icon to the right.
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