Judy Fishman is an analyst at Aite Group, LLC, specializing in market research study design, and drawing actionable, meaningful insights from the analysis of data.

Before joining Aite Group, Ms. Fishman was an account group manager at Synovate, where she developed primary research solutions to address both strategic and tactical marketing issues for insurance, credit card, and investment company clients. Prior to that, she served in the Communications and Brand Analytics division of Phoenix Marketing International, analyzing evaluation metrics and creating best-practice guidelines for successful financial services advertising campaigns. She has also worked as a senior researcher at Decision Makers, Ltd., a marketing research company, and at Polaroid Corporation, where she restructured the company's advertising evaluation program.

Ms. Fishman holds an M.B.A. from Northeastern University and a B.S. from Tufts University. She has earned a Professional Research Certification (PRC) from the Marketing Research Association.