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Madeline K. Aufseeser |
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Madeline K. Aufseeser |
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Madeline K. Aufseeser is a senior analyst with Aite Group covering prepaid, credit, and debit card issuing, with expertise in marketing, processing, loyalty, and incentives.
Ms. Aufseeser brings to Aite Group more than 25 years of experience in business strategy, product management, and marketing in the financial services and payments industries. Prior to joining Aite Group, she was a senior manager of product strategy and new service development at FIS. In this capacity, she managed the business strategy, features, and service integration for all new technology applications for the FIS Prepaid unit. Prior to that, she ran an independent consulting practice focused on new business and marketing strategies for large banks and corporations. There, she conducted market research, developed new products, and consulted on technology solutions. Ms. Aufseeser has participated in all aspects of the payments industry vertical. Other positions held include senior vice president of products at First Data Corporation, director of direct marketing strategy at Nationwide Corporation, and vice president of marketing operations at First Union; she has also worked with MasterCard International and the Bank of New York.
Ms. Aufseeser received a B.S. in Business Administration from American University, and has completed Northwestern University’s Kellogg School of Management’s Executive Leadership Program.
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