Judy Fishman leads Aite Group's quantitative research efforts, specializing in study design, questionnaire development, and statistical analysis of data. She determines the optimal approach for each study to ensure that the methodology and questionnaire are appropriate to support the research objectives. Responsible for data quality and integrity across qualitative and quantitative studies, Ms. Fishman ensures that data analysis and interpretation is appropriate and statistically valid, providing input to analysts across all Aite Group practices.

Before joining Aite Group, Ms. Fishman was an account group manager at Synovate, where she developed primary research solutions to address both strategic and tactical marketing issues for insurance, credit card, and investment company clients. Over a number of years prior to that, she honed her skills in research design, project management, and data analysis at Phoenix Marketing International, Decision Makers, Ltd., and Polaroid Corporation.

Ms. Fishman holds an M.B.A. from Northeastern University and a B.S. from Tufts University. She has earned a Professional Research Certification (PRC) from the Marketing Research Association.